When I first saw this, I though the design was sweet. Then I discover that it was bastardized from a Ventura original that Braun had OEM in hopes of reviving its brand. It's a dangerous act. One, it can made Braun look desperate and second best. You can see that the original design had better ergonomic sense: it's surface is angled for a better viewing angle. This so-called BN-10 model can still work even without the ergonomics, only if it's flatter surface is small enuf to fit on the wrist. The original Ventura design (the V-tec Delta) also tries to break the flat surface symmetry of both the watch and wrist. For me, the design does work.